Common Music Group has inked a “multi-dimensional” cope with TikTok that can see its roster of artists — which incorporates Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus customers. UMG started pulling its music from TikTok on February 1st after the outdated contract expired.
Notably, the deal will tackle considerations that UMG and its artists have with generative AI. “TikTok and UMG will work collectively to make sure AI growth throughout the music trade will shield human artistry and the economics that stream to these artists and songwriters,” reads a press launch asserting the deal. “TikTok can also be dedicated to working with UMG to take away unauthorized AI-generated music from the platform, in addition to instruments to enhance artist and songwriter attribution.”
“We’re delighted to welcome UMG and UMPG again to TikTok,” mentioned Ole Obermann, TikTok’s International Head of Music Enterprise Improvement. “Particularly, we are going to work collectively to be sure that AI instruments are developed responsibly to allow a brand new period of musical creativity and fan engagement whereas defending human creativity.”
The deal additionally consists of “new monetization alternatives” that stem from TikTok’s rising e-commerce capabilities. TikTok additionally commits to proceed constructing instruments to assist artists higher leverage the platform in areas like analytics and built-in ticketing.
The businesses say they’re “working expeditiously” to return artists to the platform.