What are thooooose? Nicely, they’re my Vines, the six-second movies that helped mint a technology of well-known comedians and in addition kicked off the period of endlessly looping vertical video that has consumed us all ever since. In the event you weren’t there on the time, most Vines may appear completely nonsensical. However for those who have been on the web when Vine burned brightest — a a lot briefer second than you would possibly bear in mind — you in all probability nonetheless end up saying “have a look at all these chickens” extra usually than it’s best to.
For this episode of Model Historical past, we inform the story of Vine from starting to finish. It takes longer than six seconds… however not that for much longer. David Pierce, Sarah Jeong, Mia Sato, and Marina Galperina chart the app’s early rise, its acquisition by Twitter, the fights between platform and creators that in the end value Vine its most essential performers, and the app’s all too early finish.
In the end, Vine’s story is generally about its legacy. Not solely did it assist kickstart the careers of the Paul brothers, Shawn Mendes, Zach King, Lele Pons, and so many different well-known creators and celebrities, it additionally created a format and an interface that are actually completely in all places. (It was so influential that there’s perpetually somebody making an attempt to convey it again, however to this point to no avail.) With out Vine, would we have now TikToks, Reels, and Shorts? Possibly. However they’d be totally different. And doubtless worse.
That is the eighth episode of Model Historical past, and the final episode of our first season. Thanks a lot to everybody who has watched, listened, despatched us suggestions, and given us concepts for future episodes! Season two is already within the works, and can kick off in a few weeks. Going ahead, if you wish to discover the present, there are two locations to go:
And if you wish to know extra concerning the historical past of Vine, and a few of the platform’s greatest moments, listed below are some hyperlinks to get you began: