Right here comes Sandisk with a rebrand Leave a comment

SanDisk is now SANDISK. It’s additionally now Sandisk. The corporate is saying a contemporary rebranding this week with a brand new brand that drops the inter-capped styling it’s typically maintained since 1995 with one that’s impressed by “a single level of knowledge” or a “pixel.”

In a brand new video, Sandisk says its “slab serif is again and bolder” and it maintains its open “D” letter, however pairs it with a brand new “pixel-driven S.” The corporate says the letters symbolize “the collaboration and partnership required to actualize our objective and faucet into new potentialities.”

As famous in a report by Quick Firm, the Sandisk rebranding comes forward of a derivative from its dad or mum firm Western Digital deliberate for subsequent yr (it was initially deliberate for this yr). Western Digital had initially acquired Sandisk again in 2016.

Final yr, Western Digital was embroiled in controversy surrounding the favored, dear transportable SanDisk Excessive SSD, during which publications reported that the product would wipe homeowners’ knowledge erroneously. It occurred to our supervising producer Vjeran Pavic, and Western Digital refused to reply our questions on the time to clarify what was taking place.

Controversy apart, we’re massive followers of “unfinished” brand kinds right here at The Verge, and it seems to be like Sandisk did alright with its rebrand. It actually might do worse — simply take a look at PayPal, Kia, Paramount. or JaGUar.