Krafton, the corporate behind video games akin to PUBG: Battlegrounds and the Sims-like InZOI, is making a giant push into utilizing AI throughout the firm. Beneath this new “AI First” technique, Krafton plans to make use of agentic AI to assist automate work and implement an “AI-cenetered” administration system, based on a translation of a press launch.
The corporate additionally plans to spend greater than 100 billion Korean gained, a determine that equates to just about $70 million, to construct a GPU cluster. Utilizing its infrastructure, Krafton will pursue “AI workflow automation, in addition to strengthen AI R&D and in-game AI providers,” the translated launch says. Krafton goals to finish its AI platform by the second half of subsequent yr. The corporate can be going to take a position about ₩30 billion yearly to assist staff apply AI instruments into their work and it’ll additionally restructure its “HR and organizational operations” in assist of the “AI First” technique.
Tech firms like Shopify and Duolingo have made AI a key a part of their inside operations as properly, and Krafton is probably not the one huge gaming firm to make huge structural adjustments on account of AI. The traders that plan to take EA non-public are “betting that AI-based value cuts will considerably increase EA’s income within the coming years,” the Monetary Instances reported.