Peacock is getting one other value hike. Beginning this summer season, Peacock’s ad-supported Premium plan will go from $5.99 to $7.99 monthly, and its Premium Plus plan will enhance from $11.99 to $13.99 monthly.
The $2 enhance will take impact on July 18th for brand new prospects, whereas present subscribers will see the value hike on August seventeenth. In the meantime, the annual plans will value $79.99 for Premium and $139.99 for Premium Plus. Peacock raised costs throughout each of its plans final 12 months — and that was after it took away its free membership for brand new customers.
As a part of its first quarter earnings outcomes final week, Comcast stated Peacock added 3 million paid subscribers over the previous few months, bringing its whole variety of subscribers to 34 million. “I feel you possibly can count on to see us having a really broad strategy,” NBCUniversal CEO Mike Cavanagh stated throughout final week’s earnings name when speaking about content material on Peacock. “It’s sports activities, it’s originals, it’s next-day airing of NBC content material, it’s our library, and it’s our pay-1 films.”
We’ll in all probability see extra value hikes as streamers proceed including a broader mixture of content material to their companies. And whereas Peacock hasn’t stated something about methods to double down on password sharing simply but, Disney and Max are hopping on Netflix’s bandwagon.