Netflix used generative AI to create a scene within the sci-fi collection The Eternaut — a primary for one of many streamer’s unique reveals or movies. Throughout an earnings name on Thursday, Netflix co-CEO Ted Sarandos mentioned the usage of AI was sooner than utilizing conventional visible results instruments and helped minimize prices.
“That VFX sequence was accomplished 10 occasions sooner than it might have been accomplished with conventional VFX instruments and workflows,” Sarandos mentioned through the name. “Additionally, the price of it simply wouldn’t have been possible for a present in that price range.”
Sarandos mentioned the inventive workforce behind The Eternaut used AI to generate a scene of a constructing collapsing in Buenos Aires, Argentina. “We stay satisfied that AI represents an unbelievable alternative to assist creators make movies and collection higher, not simply cheaper,” he added.
In Could, Netflix revealed a brand new AI-powered search characteristic on cell that lets customers discover reveals or films utilizing conversational phrases, like “one thing humorous and upbeat” or “tales about dancers.” Netflix additionally mentioned that it’s going to use AI to mix advert breaks with the platform’s reveals and films — for instance, permitting advertisers to show their product in entrance of a Stranger Issues-inspired background.