Motorola has teamed up with Paris Hilton to launch a limited-edition model of the Razr Plus. It’s precisely what you anticipate: pink, expensive ($1,199.99 to be precise, $200 greater than the usual mannequin), and comes with a customized child pink vegan leather-based case that appears like a teeny purse. It even consists of an alternate sparkly case strap in — you guessed it — pink.
It’s a collaboration that makes full sense when you’re accustomed to the unique Motorola Razr V3’s historical past. Celebrities like Paris Hilton, Nicole Richie, and Rihanna have been massively influential in its advertising and marketing and have been steadily photographed utilizing their very own pink editions of the flip telephone. A lot in order that Motorola introduced Hilton in to assist market the 2024 relaunch. This throwback — which pays homage to remarkably comparable particular version Razr releases with tennis star Maria Sharapova and supermodel Naomi Campbell — is the best mixture to market in direction of Gen Z’s obsession with Y2K style and tradition.
The Paris Hilton version Razr Plus will likely be obtainable in restricted portions on Motorola’s web site beginning on February thirteenth. Alongside all the pieces I’ve already talked about, it’s additionally boxed in particular packaging, and comes pre-loaded with unique wallpapers and ringtones / notifications recorded by Paris herself — together with a spin on the enduring “Good day Moto” soundbite.
The adjustments to the Razr Plus itself are in any other case solely aesthetic. Apart from the leather-like texture, the colour is a close to match to the present “Scorching Pink” version Motorola launched final yr. Different variations embrace Paris Hilton’s signature scrawled on each the again of the machine and its pink case, and her “that’s sizzling” catchphrase engraved on the telephone’s folding hinge.
Pink y2K gadgets appear to be having their advertising and marketing second. If this Razr throwback collab remains to be too fashionable on your liking then there’s at all times the Barbie Telephone.