Everybody’s favourite former Concern Issue host Joe Rogan has signed a brand new cope with Spotify that is more likely to be value $250 million, in line with The Wall Road Journal. That is much more cash than his first deal again in 2020, which was estimated to offer the comic $200 million. There’s no info as to the size of Rogan’s new contract, however it has been outlined as a “multiyear” continuation of his numerous podcast ventures.
Even higher for Rogan’s backside line? The deal permits Spotify to distribute Rogan’s podcasts on extra platforms, together with a video model for YouTube. The contract stipulates a revenue-sharing settlement primarily based on advert gross sales, so it will doubtless put much more cash into the comic’s pocket. There’s additionally an upfront minimal assure for the world’s preeminent professional on all issues Covid, however the monetary quantity stays undisclosed.
Spotify is reportedly angling to renegotiate expiring contracts with present content material creator to supply decrease minimal ensures, however that won’t apply to Rogan. The corporate’s additionally planning on revising these contract phrases to permit for publication on different platforms, like YouTube, which is strictly what it is doing with Rogan right here.
There’s additionally doubtless an viewers quantity goal threshold, as was the case together with his 2020 deal. He’ll sail proper previous that, nevertheless, as The Joe Rogan Expertise continues to be Spotify’s hottest podcast, even beating Travis Kelce speaking about Taylor Swift and, sigh, The Tucker Carlson Podcast. That’s the present prime three.
Regardless of bringing in a metric ton of ears to Spotify, Rogan has been a daily supply of controversy. He’s pushed an entire lot of ill-informed Covid nonsense all through the years, which prompted docs and scientists to name for an replace to Spotify’s misinformation coverage. This led to boycotts from each customers and creators. Most famously, Neil Younger pulled his songs from the streamer in protest.
Spotify has lengthy excused these things by calling itself a platform and never a writer. Nonetheless, this new deal fairly actually has the corporate publishing Joe Rogan’s podcasts on different platforms. It is also, in fact, been publishing Rogan by itself platform for years.
There’s additionally the ever-present problem of how Spotify pays artists. The corporate is infamous for paying musicians little or no, and even nothing in any respect. This leads one to dream of a world the place musicians get a tiny piece of that Rogan pie, however, alas, that’s not within the playing cards. Spotify did put aside $100 million to foster range in podcasts and music, however ended up not likely spending any of it. Hey, it’s the thought that counts.
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