YouTube is about to formally launch a less expensive, “premium lite” model of its subscription service within the US, Australia, Germany and Thailand, based on Bloomberg. This new tier will “goal viewers who primarily need to watch packages apart from music movies,” Bloomberg says. The publication didn’t say what the value is likely to be.
YouTube piloted a no-ads model of a tier known as Premium Lite in some European nations starting in 2021 earlier than axing the plan in 2023. However the firm confirmed to The Verge in October that it was testing a “completely different model” of Premium Lite, and at the least one consumer reported that the brand new model had restricted adverts. That consumer noticed that the value of Premium Lite was $8.99 AUD per thirty days (vs. $16.99 AUD for normal YouTube Premium).
In a press release, YouTube spokesperson Paul Pennington tells The Verge that the corporate has been testing “a brand new YouTube Premium providing with most movies ad-free” and that “we’re hoping to develop this providing to much more customers sooner or later with our companions’ help.” Pennington didn’t particularly say if the service may launch within the US or how a lot it may cost.