CNET Survey: Tariff Worth Hikes Are Speeding US Adults Into Tech Purchases

CNET Survey: Tariff Worth Hikes Are Speeding US Adults Into Tech Purchases Leave a comment


Zooey Liao and James Martin/CNET

There’s been one other twist in President Donald Trump’s tariff plans. After imposing an extra 125% reciprocal tariffs on China final week, the administration exempted tech gadgets, together with smartphones and laptops, no less than for now. There’s nonetheless a 20% tariff on all gadgets imported from China, which may nonetheless go up, that means tech may get much more costly. 

This is an instance of how tariffs work, normally. 

“If there is a 10% tariff on smartphones, meaning US-based firms need to pay 10% extra to get the merchandise from abroad,” mentioned Patti Brennan, a licensed monetary planner. “That further 10% has to return from someplace, and I believe that the majority firms are going to move it alongside to the patron — which is what they’ve completed prior to now.”

These plans are consistently altering, which raises a giant query. Do you have to purchase tech gadgets now or wait?

Earlier than the final spherical of tariffs was applied, a March CNET survey discovered that 33% of US adults felt pressured to buy in anticipation of tariff-related value hikes. And almost one in 5 US adults (17%) made a purchase order forward of potential price will increase that might come. 

This is what we realized about how tariffs are altering US adults’ shopping for habits and professional recommendation on getting the most effective tech deal within the meantime.

  • US adults really feel most pressured to purchase electronics, together with smartphones, laptops and residential home equipment, out of worry that tariffs will result in value will increase. 
  • 38% of consumers have felt strain to make purchases earlier than tariffs increase costs.
  • One in 10 consumers made big-ticket purchases late final 12 months or early this 12 months to attempt to keep away from tariff-induced value jumps. One other one in 10 mentioned they’re more likely to make massive purchases sooner quite than later. 
  • 27% of consumers are delaying massive purchases over $500. Alternatively, 18% are planning to buy gross sales this 12 months. 

Gen Z and millennials are going through extra strain to purchase now

In comparison with Gen X and boomers, youthful generations are feeling extra strain: 48% of Gen Z and 45% of millennials mentioned they felt strain to make purchases to keep away from tariff-related value hikes.

However over 60% of Gen X and boomers have not felt this similar strain to make purchases. Usha Haley, a professor on the Barton Faculty of Enterprise at Wichita State College, mentioned that youthful generations could also be extra vulnerable to look strain or the worry of lacking out than older generations. 

Most US adults are planning forward for price surges

Most US adults are making (or planning to make) adjustments to their budgets to organize for tariff-related value adjustments. Shoppers are additionally reducing again on nonessential spending, like eating out and journey (40%), and saving extra from every paycheck (19%).

Tariff value hike threats are driving consumers to purchase big-ticket tech prior to later

Most consumers who’re involved about tariffs driving up the price of tech merchandise both deliberate to buy forward of tariffs or bought electronics late final 12 months or early this 12 months. Smartphones and laptops are on the high of that listing. 

By the numbers, 48% of US adults plan to purchase or have already purchased smartphones, and 42% have completed the identical for laptops. Different high tech gadgets that consumers are involved about embody dwelling home equipment, TVs and sensible dwelling gadgets

Some US adults are nonetheless delaying greater purchases for now 

It would not shock specialists that some US adults are delaying massive purchases over $500 (27%). Almost one in 5 (18%) who plan to make massive purchases will benefit from main gross sales all year long, which may very well be a giant cash saver if tariffs drive up costs. Moreover, the survey discovered that 11% of US adults already made purchases forward of tariffs late final 12 months and earlier this 12 months to keep away from increased costs. 

In case you’re frightened about costs going up and have already got the cash saved, shopping for gadgets you are planning for now could also be greatest.

“In case you assume it will be costlier sooner or later, it will make sense to go forward and purchase it now,” mentioned Michael Coon, affiliate professor of economics on the College of Tampa. “However similar to the pandemic confirmed us with provide and demand constraints, if everyone buys it now, the merchandise turns into costlier anyway.” 

If you’ll want to make a giant buy or plan to, you’ll be able to nonetheless avoid wasting cash. Coon recommends evaluating costs to get the most effective deal. The additional couple of minutes of evaluating retailer gives may prevent a couple of hundred {dollars}. 

Learn extra: How A lot Will iPhone and Different Apple Costs Enhance With ‘Liberation Day’ Tariffs?

Do you have to purchase new tech now or wait? 

It is the massive query that everybody needs answered — is it higher to spend cash on electronics now to keep away from potential tariff-induced value jumps? 

If you have already got funds earmarked for a purchase order, then procuring now or throughout an upcoming procuring occasion, like a rumored upcoming Amazon sale, may assist you to lower your expenses and give you peace of thoughts. But when you do not have the cash saved, specialists do not suggest financing it. 

Brennan agreed, including that if in case you have the cash to purchase a brand new digital or tech gadget, go for it — simply be sure you really need it. 

“Do not buy it in anticipation of costs going up, as a result of we do not know what the last word consequence goes to be,” Brennan mentioned. 

Above all, specialists say to be sure you store round to search out the most effective deal on tech.

“You would possibly spend an additional 15 to twenty minutes looking the web, however you find yourself saving a pair hundred {dollars},” mentioned Coon. “It is undoubtedly definitely worth the time to search for the most effective discount.”

Ideas to economize on laptops, TVs and telephones 

Searching for new electronics is about timing and realizing the professional methods to search out the most effective offers. I requested CNET specialists about the most effective offers on laptops, TVs and smartphones to search out out when it is best to purchase and what we have to find out about pricing for newer fashions popping out this 12 months. 

When to attain low-priced laptops

Whether or not you purchase a brand new laptop computer now or wait is dependent upon your wants and price range, mentioned Josh Goldman, an editor and considered one of CNET’s laptop computer reviewers.

“Costs definitely aren’t going to get higher if the US will get concerned in a commerce struggle, so if somebody wants a brand new laptop computer and might afford to purchase now, I would not wait and see,” mentioned Goldman. “With Easter and spring gross sales, dads and grads, Memorial Day and back-to-school gross sales, we’re headed into the most effective time to purchase a reduced new laptop computer outdoors of Black Friday.”

If you do not have sufficient cash saved to purchase a brand new laptop computer, however you want one, Goldman recommends searching for a refurbished one at a reduced value — which should not be as affected by tariffs. He recommends Apple, Finest Purchase, BackMarket and eBay Refurbished for offers on used laptops with ensures. 

Now’s the time to purchase final 12 months’s TV fashions

In case you’re out there for a brand new TV, David Katzmaier, senior editorial director and a CNET TV reviewer, recommends shopping for final 12 months’s mannequin now. You will discover TVs from 2024 at their lowest value level since retailers are eliminating final 12 months’s stock. 

With 2025 TVs popping out, anticipate costs to stay excessive on the newer fashions till the vacations, Katzmaier mentioned. However should you do not want a TV, there is not any have to rush into a purchase order.

“TVs final a very long time, and should you needn’t purchase one now, my recommendation is to attend till you do,” mentioned Katzmaier. “Sure, tariffs may push costs increased later within the 12 months, however whether or not they’ll have an effect on TV costs round gross sales instances — assume Black Friday and later in November and December — is an open query.”

Cellphone offers are on the market, however not as simple to search out

Before you purchase a brand new telephone, take a step again to evaluate whether or not you want one, mentioned Patrick Holland, a CNET editor and smartphone reviewer. Most smartphones sometimes final between three to 5 years earlier than you begin to have issues. However you might be able to repair a few of these {hardware} points for lower than getting a brand new telephone. 

Smartphones sometimes final a couple of years and we might not even purchase one till we actually want a alternative. So it may be robust to know when to purchase a brand new telephone — even with out tariffs. 

How a lot the subsequent spherical of fashionable smartphones, just like the iPhone 17 or the Google Pixel 10, will price will not be introduced till later this 12 months, however these costs aren’t as unstable as on a regular basis necessities like groceries, mentioned Holland. 

“In case your battery would not maintain a cost prefer it used to however every thing else in your telephone is okay, it would be lots simpler and cheaper to exchange the battery than to purchase a completely new telephone — tariffs or not,” mentioned Holland. 

In case you want a brand new telephone, search for offers. Some retailers and carriers supply trade-in gives to swap your previous telephone for a reduction on the brand new telephone. Nevertheless, Holland identified that should you depend on your telephone service to finance your smartphone improve, that may make it much more troublesome to discover a deal. 

Methodology

All figures, until in any other case said, are from YouGov Plc. The overall pattern measurement was 2,305 adults. Fieldwork was undertaken March 3-5, 2025. The survey was carried out on-line. The figures have been weighted and are consultant of all US adults (aged 18-plus). 



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