Lower than every week forward of its much-anticipated iPad {hardware} occasion, Apple shared its Q2 2024 earnings at this time, and the numbers paint a predictable image for the more and more dated pill line. iPad income fell considerably but once more (by 17 % 12 months over 12 months) amid the longest-ever wait for brand spanking new fashions — one thing Apple is days away from lastly rectifying. On the similar time, iPhone gross sales tapered off a bit (down 10 %), whereas the corporate’s providers enterprise stays the star of the present. It was up 14 % in comparison with the year-ago quarter.
Apple additionally launched its Imaginative and prescient Professional headset throughout this quarter, however CEO Tim Cook dinner didn’t supply any indication of how issues are going. “Through the quarter, we have been thrilled to launch Apple Imaginative and prescient Professional and to point out the world the potential that spatial computing unlocks,” he mentioned on this afternoon’s press launch.
That is the final earnings report earlier than Apple’s WWDC convention in June; that’s the place the corporate will reveal its method to bringing generative AI software program options to iOS, macOS, iPadOS, and its different platforms. “We consider within the transformative energy and promise of AI, and we consider we have now benefits that can differentiate us on this new period,” Cook dinner mentioned on the earnings name with analysts.
Apple is alleged to be exploring potential partnerships with Google and OpenAI. The preliminary wave of AI options is anticipated to run on-device, Bloomberg’s Mark Gurman has reported, which may assist them work quicker whereas adhering to Apple’s privateness requirements.
However earlier than all that, Apple is anticipated to announce new iPad Execs (with OLED shows for the primary time) and revamped iPad Airs this coming Tuesday — with a bevy of latest equipment to go together with the long-awaited gadgets. The Verge will likely be overlaying the digital occasion reside because it occurs, so that you’ll wish to be a part of us subsequent Tuesday morning to get the complete scoop.