Apple has taken down a brand new advert simply at some point after posting it, making it the fourth one eliminated in simply over a 12 months, as noticed earlier by MacRumors. The practically eight-minute-long advert, titled “The Father or mother Presentation,” featured comic Martin Herlihy giving college students recommendation on persuade their dad and mom to purchase them a Mac.
Apple posted the advert on Friday, nevertheless it disappeared from YouTube and the firm’s webpage for faculty college students on Saturday. The iPhone maker additionally launched an accompanying 81-slide presentation template that’s supposed to present dad and mom “45 simple explanation why a Mac is important to varsity,” which nonetheless stays accessible for obtain on its web site.
Final Might, Apple apologized for its “Crush!” industrial, which confirmed a hydraulic press flattening a piano, document participant, paint, and different artistic instruments, solely to carry and present its new iPad Professional on the finish. It was meant to show what number of artistic duties could be accomplished with the machine, nevertheless it sparked widespread backlash as an alternative. Apple pulled the industrial from TV earlier than eradicating it from YouTube.
Months later, Apple pulled a 10-minute advert, known as “Out of Workplace OOO,” which confirmed a bunch of coworkers utilizing Apple merchandise on a enterprise journey in Thailand, after receiving criticism from Thai residents and lawmakers for portraying the nation in a stereotypical and outdated approach.
Then, in March of this 12 months, Apple took down an iPhone 16 advert with Final of Us star Bella Ramsey. Apple used the advert to point out off an AI-upgraded Siri with options that aren’t accessible but, like recalling the identify of somebody they met months in the past.
Not like the opposite adverts pulled by Apple over the previous 12 months, there’s no clear cause why “The Father or mother Presentation” was taken down — apart from some customers on social media calling it “cringe,” or elevating questions about who the industrial’s target market was.
The Verge reached out to Apple with a request for remark however didn’t instantly hear again.